H&M Studio x Punch Drunk

72 global influencers entered the desert for the world’s first immersive fashion journey.

Over 48-hours, an original story played out in Arizona. It began with a mysterious package and everything that followed was a complete surprise – from a synchronised swim performance to a BMX trick show.

The entire event was captured and shared by the influencers. The following day, all the content powered the advertising campaign.