CREATIVE @ UNCOMMON LONDON
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ADIDAS - AFC

Adidas Football Collective

Around the world people are fighting to play football. Discrimination, crime, poverty and access are shutting people out.

AFC is a grassroots movement opening up the beautiful game to everyone, everywhere.

We made a global playbook and launched the collective with real community leaders. This is just the beginning.

Directed by Dan Emmerson

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CD: Shaun Savage