balmain - FRACTURE

The first fashion house to create a drama series for television.

Streamed on Channel 4, Fracture is about a generation struggling to find their place.

A digital story played out alongside the series with real Tweets, Soundcloud accounts, WhatsApp groups and Air BnB listings.

Watch the full series here.

Directed by Bradley & Pablo

Select press: The Hollywood Reporter, Vogue, Elle, Shots, Televisual, AdWeek